We work with companies at various stages of PLG adoption. This represents at the highest level how we accelerate PLG adoption for a company brand new to PLG.
Ensure PLG is a good fit for you
We take a fresh, data-driven look at your product, market, and team. Then we chart your unique path to PLG, helping you to capture stakeholder buy-in, upskill teammates, and build consensus.
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Based on your team's feedback
First, we work with your team to create Ideal Customer Profiles (ICPs). Next, we survey the team and review your mission to get an understanding of the core product value you provide.
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Use data and real customer feedback to fill in gaps
We use a combination of behavioral, demographic, firmographic, and real customer feedback data to understand who's really using your products and why they love it.
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Optimize Time to Value and activation metrics
Using real user feedback and behavioral data, we analyze what the "a ha!" moment is and measure how long it takes a user to get there. We conduct a full onboarding audit and help you optimize the Time to Value for users.
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Scoring PQLs and monetization optimization
We combine Intent Qualified Lead (IQL) data with your Ideal Customer Profiles to set the foundation for scoring PQLs. We then train your team how to leverage and monetize PQLs.
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Objective analysis of where we need to focus
At this stage the bones of the PLG flywheel are there. Now we need understand where growth is stagnating based on Pirate metrics and create a plan of attack to remove growth blockers.
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Growth is an endlessly iterative process
We train the team on how to leverage the G.R.O.W.S. experimentation methodology, create an experimentation backlog, and set up a proven process to grow via experiment-driven learnings.
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