Product-led Growth is fueling the fastest growing software companies of 2021
What is Product-led Growth (PLG)
It's a go-to-market strategy that relies on the product itself to acquire, retain, and expand customers.
Instead of forcing buyers through a painful sales cycle, Product-led companies give the buyer the keys to their product. The company in turn focuses on helping the buyer become so successful using the product that upgrading to a paid plan becomes a no-brainer.
Why businesses are opting to be Product-led
They have significantly lower Customer Acquisition Costs (CAC) and are 2.2x more valuable on average.
CACs have increased by over 55% in the last five years and show no signs of slowing down. Product-led companies have users onboard themselves, reducing their time-to-value and lowering acquisition costs.
Why should you hire Proxii to build your Product-led Growth engine?
World's first PLG Operating System
Become Product-led the right way. Do it in days not months.
Proxii provides SaaS companies with the team, software, and best in class Operating System to become Product-led in a fraction of the time and cost it takes to build in-house.