PLG Basics

The 5 Best Product-led Growth (PLG) Podcasts in 2021

This year, the time I spent listening to podcasts increased exponentially – from an already perhaps excessive baseline amount… This list represents what I consider to be the best podcasts that cover topics related to Product-led Growth (PLG) in 2021.

The 5 Best Product-led Growth (PLG) Podcasts in 2021

5. OV | BUILD

(OpenView Venture Partners)

If you live in the land of startups and are obsessed with the Product-led movement like I am, you’ve likely heard of OpenView Venture Partners. OpenView is a venture firm based out of Boston that focuses on expansion stage investments (think Series A – C mostly). OpenView is also accredited with officially coining the term Product-led Growth…or at least heavily popularizing it!

Now the reason why I have the OV | BUILD podcast sitting at 5th on this list is because the podcast is primarily broken down into distinct seasons and not every season or episode is focused on digging into Product-led Growth. Though the other seasons are great (they’re up to 10 at the time of writing this), if you’re looking for primarily PLG related content, skip on back to season 3.

My favorite noteworthy episodes:

4. Growth Marketing Today

(Ramli John)

Ramli John is the Managing Director at ProductLed.com and author of the book EUREKA. He’s an expert in the Product-led Growth SaaS space and has been at it for over a decade. On each episode of the Growth Marketing Today podcast, Ramli hosts one guest (typically an industry leader or operator in the world of Product-led Growth and SaaS) and invites the listeners on a journey inside the mind of the guest to unpack a particular process or topic.

Two reasons why I like this podcast; 1. The guests aren’t typically CEOs or tech titans with silver lined pockets; they’re real people working in SaaS, marketing, and Product-led Growth. 2. Because they’re real people, doing real work, the podcast is chalk full of tangible takeaways and lessons learned that you can apply to your life.

My favorite noteworthy episodes:

3. The Growth TL;DR Podcast

(Kieran Flanagan and Scott Tousley)

Hosts Kieran and Scott come from a marketing and growth background at HubSpot. I would consider HubSpot to be one of the first early adopters of achieving a company-wide buy-in of Product-Led Growth. So needless to say, Kieran and Scott know what they’re talking about here. The duo has racked over 175 episodes of the podcast dating all the way back to 2018.

There are 2 types of episodes you can expect from listening to The Growth TL;DR Podcast; conversations with industry relevant guests and adhoc episodes where Kieran and Scott break down a targeted topic – both are great.

My favorite noteworthy episodes:

2. Growth With Matt Bilotti

(Drift)

Host Matt Bilotti was employee #6 at Drift and has been a big contributor to the success of both the Product and Growth teams during his 5+ year tenure. Each episode is a deep dive into a specific growth tactic, strategy or approach. Much like The Growth TL;DR podcast, Growth With Matt has two styles of episode you’ll come across; 25-30min episodes where Matt is joined by a relevant industry guest and bite sized 5-10min episodes where Matt covers a specific question or sub-topic.

The reason I love Matt’s podcast so much is because he does a really good job of breaking complex topics and subjects down into palatable bite-size chunks. If you’re new to the world of Growth and Product-led Growth, Matt’s early podcasts are a great place to start.

My favorite noteworthy episodes:

1. Product-Led Podcast

(Wes Bush, Ramli John, Andrew Capland, Maja Voje)

Topping out the list at #1 is the Product-Led Podcast hosted by Wes Bush, Ramli John, Andrew Capland, and Maja Voje. All 4 hosts have a wealth of experience in growth, marketing, SaaS. The beauty of having 4 distinct podcast hosts is that the Product-Led Podcast is able to divvy up the workload and as a result they’ve created some great content. Of the 5 podcasts, I believe this one is the “youngest”, having only started in late 2019, but the quality is on point.

If you’re looking for strictly content that is hyper relevant to Product-led Growth, you can’t go wrong with this podcast. I’m particularly a fan of the #HowIGotHere series hosted by Andrew Capland. In these episodes, Andrew interviews leaders in the Growth and Product-led Growth space and uncovers the journey which got them to where they are today.

My favorite noteworthy episodes:

Conclusion

If you’re in the growth space or interested in learning more about Product-led Growth, you can’t go wrong with subscribing to any of the 5 podcasts in this list.

Top 5 Podcasts on Product-Led Growth (PLG) in 2021

  1. Product-Led Podcast
  2. Growth With Matt Bilotti
  3. The Growth TL;DR Podcast
  4. Growth Marketing Today
  5. OV | BUILD

Did I miss one of your favorite growth / Product-led Growth podcasts? Let me know, I'm always looking for more!

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